Turn My Swag On iSouljaBoyTellem Soulja Boy Tell 'Em

hopped up outta bed, turned my swag on

when i got out of bed, the first thing i did was to put on nice clothes and approach the day with a confident attitude because i know i'm awesome
He is saying that when he gets out of bed and starts his day, he puts his swagger on. Swag refers to the way one carries their-self, by means of clothing, jewelry, cars, and any other object one feels necessary to increase confidence.