Moment of Clarity

The Black Album Jay Z
I make a stink for you to think I inked these versus full of prose (simple content) so you won't get conned outta two cent... (Beach Chair)
Hov is saying that he dumbed down for his audience, by not being too lyrical or technical so the average listener can relate. This way more records will be sold, opposed to the real complicated lyrics he usually kicks that most dont comprehend.